In early June the jacarandas of Beverly Hills drop their purple blossoms onto sidewalks and parkway strips, and the flatland grid looks dusted in violet under a soft gray sky. Along Santa Monica Boulevard, Beverly Gardens Park runs nearly two miles past the cactus garden, the lily pond and the famous sign, a long ribbon of green that sets the tone for the yards behind it. TurfCity tends lawns in that setting, where turf is woven into the town's identity and a front lawn is expected to live up to the park's example. Cutting every blade to one height, edging every curb line and trimming around walks and planters, TurfCity keeps grass looking freshly pressed. When the morning cloud finally lifts and sun hits the blades, the result is the clean, bright green this town wears so well.