There is a stretch of June evening in Ogden when the light comes in almost sideways across the flat and every mowed stripe stands up like corduroy. Iconic Mowing LLC chases that look — mowing on a consistent line, trimming around posts and beds, edging drives and walks until the boundary is unmistakable. Grass on this lake plain grows fast and thick with the rain that rolls in off the water, which makes a clean weekly cut worth more than any one big effort. Spring and fall cleanups bookend it, opening the beds in April and stripping the leaves off in November. A lawn should look intentional, and that is the whole ambition here.