A lawn is not a weekend; it is a decade. Lawn-Gevity works Westfield turf on that clock — October aeration with the cores left up on the surface, overseeding into open soil while the ground still holds summer warmth, feeding roots that will not show their work until next May. Through the season it is the ordinary things done consistently: mowing at the right height, edges kept clean, trimming, and clearing the leaves that fall thick off the old street trees here. Year over year the thin spots fill in, the color deepens, the weeds lose their opening. The name is the plan.