A nor'easter announces itself over Linden by evening — wind swinging around, the sky going the color of wet slate, then the first flakes coming in sideways under the streetlights. Snow Gotta Go works from that moment forward: driveways plowed open, walks and steps shoveled, salt down on the spots that will glaze first when the temperature drops overnight. Storms this close to the water often turn heavy and wet, the kind that packs at the end of a driveway where the city plow goes by, so the last pass counts as much as the first. Morning comes and the pavement is dark, the curb cut is clear, and nobody has to fight their way to the street. The name says the intention; the cleared apron says the rest.