The first mow of the year in Eatontown always feels like an announcement. Somewhere in April the older streets off Broad go from brown to a startling wet green, and the sound of a mower carries a block in every direction. Pica's Lawn Service LLC starts the calendar there with a cleanup that pulls winter's mess off the turf, then settles into the weekly cut, the trim, the clean edge along the sidewalk. From that first pass to the last leaf haul in November, the aim is simple: a yard that never looks like it got away from anybody. Watching a season's worth of that stack up, street by street, is the good part of the job.