Rochester earned the name Lilac City honestly, and every May the Common and half the front yards in town prove it all over again. Donato's Landcare LLC opens the season right about then — cleanups first, hauling off what winter left, then the first mow of grass that has been waiting since October. Through summer it is weekly cutting, trimming and edging, holding a tight line where lawn meets sidewalk and driveway. Mulch goes down dark around the beds and suddenly a whole property looks intentional. Small changes, repeated all season, are what make a yard read as loved.