Preferred Outdoors

About Preferred Outdoors

Rolla grew up along old Route 66, and Preferred Outdoors works the same stretch of town in every season that highway has seen — summer lawns kept trim along the residential blocks off Pine Street, and winter driveways cleared before the morning commute on cold days when the old highway's shoulders are still lined with drifted snow. It's a different job in July than in January, but the same streets, the same worn storefronts downtown that have watched both. In summer the crew reads a lawn the way it reads a driveway in winter — where the water sits, where the sun hits longest, what a place actually needs rather than what's easiest to do. That range is its own kind of usefulness in a town this size, where a single crew might handle a yard in April and the same address's ice in December. Either way, Rolla keeps moving, mowed or plowed, on schedule.