Lake-effect bands come off Lake Michigan and cross Ottawa County in a hurry, and Zeeland can go from bare pavement to six inches while the coffee is still hot. Fraaza Enterprises Inc runs ahead of that, plowing drives and lots before daylight so Main Avenue's morning traffic and the shops off it start with a clear approach. Walks are shoveled to the door, ice is treated where it forms in the shadow of a building, and drives are returned to when the next band sets up and buries what was just cleared. Out on the farm roads the wind can rebuild a drift in minutes, so the route is measured in return trips rather than a single pass. The reward is the same every time: somebody steps outside into a storm and finds the way already open.