A nor'easter reaches Lowell sideways, up Westford Street and across the Highlands, and the hours that matter are the ones nobody sees — two, three, four in the morning. Plow Me Now works those hours: driveways pushed back to the property line, walks and steps shoveled, sand and salt where the shade keeps the ice honest. The measure of a whole night is a car that backs out at 6:40 without a shovel ever leaving the garage. Storms here rarely come once — they come, then they circle back — and the plan accounts for both passes. Snow clearing is the entire trade, and the entire trade is finished before the city is awake.