The name reaches across a whole state, but the work begins on a side street off Jimmy Carter Boulevard, before the traffic finds its voice. Norcross summers arrive humid and generous, and a Bermuda lawn here will grow an inch while you are looking at it. So the mower height stays honest, the edges get walked by hand, and a clean line is left where turf meets driveway. By the time the heat stands up straight at noon, the yard is cut, trimmed and blown, the clippings swept off the walk. A tidy lawn on a Gwinnett street is a small thing, and it is the thing people see first, every single day.