Give a Fruita lawn one wet week in early July and it will get ahead of anybody. Out along the lanes toward Loma the grass comes up thick and fast, and a yard can go from tidy to knee-high in the time it takes a family to get back from vacation. First Response Lawn Services LLC takes those calls, cutting down what has run away, clearing brush and tall growth, then putting the place on a rhythm so it does not happen twice. The turnaround is the appealing part: the mower going in one direction and a lawn coming out the other. After that it is mowing, trimming and edging week on week, which is the easy half.