Springerville sits where two highways cross, and the traffic coming through has been coming through a long while — the Madonna of the Trail stands at the corner watching it go. The strips of lawn along that main stretch take everything the road hands them: dust, gravel spray, July sun at seven thousand feet. J & J Signs & Designs keeps them mowed, edged and trimmed, with the walks blown clean so the concrete reads bright against the green. Midsummer afternoons the monsoon builds over the rim to the south, and the work runs ahead of it, finished before the first fat drops hit the sidewalk. A frontage yard is the first thing a traveler sees of a town, and it ought to look like somebody cares.