Late afternoon is a good hour for cut grass. The light goes gold and low, and every mowing stripe across a yard in Bird stands up in it. Jacobs clean and simple lawn care aims at exactly that — an even cut, tight trimming where the deck can't reach, a hard edge along the walk, and every clipping blown off the concrete before the gate goes up. The Arkansas season runs long, so the yards stay on a regular turn from the first warm weeks until the last leaves are gathered and hauled away. Clean and simple, the way the name says it.